Riders Club

riders club

S&T Motors launches ‘S&T Riders Club’

S&T Motors (815 won ▲69 +9.25%) announced on the 17th that it had officially launched the ‘S&T Riders Club’ to create a healthy two-wheeled vehicle culture.

On the morning of the 16th, S&T Riders Club held a launching ceremony in the ‘Green Zone’ inside the S&T Motors headquarters in Seongsan-gu, Changwon-si, Gyeongnam, with about 70 executives and employees participating and started full-fledged activities.

About 40 S&T Motors executives and employees voluntarily participate in the S&T Riders Club, and plan to conduct a variety of activities such as a regular tour at least once a month, support for domestic and foreign two-wheeled vehicle events, and a campaign to foster an advanced two-wheeled vehicle culture.

In addition, club members held a ‘Ride Proper Riding Two-wheeled Vehicle Proclamation Ceremony’ at the inauguration ceremony on the same day and pledged to make efforts to promote safe driving and a healthy two-wheeled vehicle culture.

Riders Club Chairman Kang Sung-sik said, “As a member of the only high-displacement two-wheeled vehicle manufacturing company in Korea, we have formed a consensus to change the wrong social stereotypes about two-wheeled vehicles. We will move forward,” he said.

At the ‘Green Zone’ of S&T Motors’ headquarters, about 70 executives and employees took part in the launching ceremony and started full-scale activities. About 40 S&T Motors executives and staff members voluntarily participate in the S&T Riders Club, and plan to conduct a variety of activities, including a regular tour at least once a month, support for domestic and foreign two-wheeled vehicle events, and a campaign to foster an advanced two-wheeled vehicle culture. In addition, the club members held a ‘proclamation ceremony to ride a two-wheeled vehicle properly’ at the inauguration ceremony on the same day and pledged to make efforts to promote safe driving and a healthy two-wheeled vehicle culture.

S&T Riders Club President Kang Sung-sik said, “As a member of the only high-displacement two-wheeled vehicle manufacturing company in Korea, a consensus has been formed to directly change the wrong social stereotypes and perceptions about two-wheeled vehicles. We will conduct various activities in conjunction with the motorcycle club that is active in Korea,” he said.

Baeminriders, mint-colored bikes will be available in major ‘wide-area cities’ across the country

You can see the mint-colored bikes of the people of Baedal that come to mind when you think of ‘food delivery’ in major metropolitan cities across the country.

‘Baemin Riders’, a premium food service delivery service of ‘Baedal Minjok’, the No. 1 delivery app, is starting its service today in Daejeon, following its opening in Busan last week. Next month, it will enter Ulsan and Gwangju one after another and expand the service area nationwide.

Baemin Riders is a service that delivers a variety of gourmet foods that have not been delivered before, such as handmade burgers, pasta, steak, sushi, Indian curry, Vietnamese rice noodles, and dessert cafes and bakeries. It is a premium menu category in the Baedal Minjok app, like an ‘app within the app’.

Baemin Riders, which started in ‘Gangnam 3 districts’ including Gangnam, Songpa, and Seocho, in June 2015, expanded to all 25 districts of Seoul in October 2017. In addition, it has expanded to include Incheon, Bucheon, Bundang, Ilsan, and Suwon in Gyeonggi-do.

Last year, the service started in Daegu and entered non-metropolitan areas for the first time.

On the 20th, the service started in Jin-gu, Busan, Busan. Busan’s first reaction was ‘explosive’.

On the 23rd (Sat), the first weekend after the service started, the number of orders per day reached 1,000. On this day, Busan Jin-gu recorded the 6th highest number of orders in the country after Gangnam-gu, Gwanak-gu, Songpa-gu, Mapo-gu, and Yongsan-gu in Seoul.

Insight
Photo courtesy of Baedal Minjok

Today, the service is also introduced in Seo-gu, Daejeon. Shops specializing in eel, sushi, lamb skewers, ramen noodles, and cafes and dessert shops have entered the shop.

Baemin Riders is offering a 2,000 won discount on delivery tip for a month to commemorate their entry into Daejeon. A KRW 5,000 discount event will be held for customers who use the service for the first time in this area.

Our next destinations are Ulsan and Gwangju. The service is scheduled to open in Nam-gu, Ulsan, on April 17, and Seo-gu, Gwangju, on April 24.

In addition to securing the best restaurants in each region, Baemin Riders is accelerating safety and service education for branch managers and riders.

The premium restaurant delivery market, such as Baemin Riders, has recently changed in response to demographic changes, such as the increase in single-person households and dual-income couples represented by ‘single-bap people’, as well as changes in customer trends, mainly for millennials, looking for more diverse and luxurious food. Every year, the number of orders has grown two to three times compared to the previous year.

Meanwhile, since last month, Baemin Riders has moved up the delivery time on weekends in eight areas in Seoul, including Gangnam, Yongsan, and Gwanak, from 11 am to 9 pm by 2 hours. It is for consumers who want to easily eat weekend breakfasts such as brunch.

In addition, it is being operated flexibly by extending delivery times on Friday nights in some areas.

An official from Baemin Riders said, “Customers’ voices are growing that they want to enjoy Baemin Riders, which has been serviced mainly in the metropolitan area, in major metropolitan cities.” We will take the lead in revitalizing the delivery food market as a starting point.”

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